The music industry has been suffering since the age of Kazaa, LimeWire and other successful free-downloading systems came about. However, I would not go as far as to say that programs and companies such as Apple, are "killing the music industry". 
NBC, a broadcasting network, made an agreement with Apple, enabling their shows to be shown and downloaded through Apple's itunes. Unfortunately for NBC, their plan did not work out as they had intended it to. Believing that they were not receiving their fair share, NBC cancelled the contract with Apple and ever since has been arguing that Apple is the cause for the decline in the music industry's revenues.
NBC, a broadcasting network, made an agreement with Apple, enabling their shows to be shown and downloaded through Apple's itunes. Unfortunately for NBC, their plan did not work out as they had intended it to. Believing that they were not receiving their fair share, NBC cancelled the contract with Apple and ever since has been arguing that Apple is the cause for the decline in the music industry's revenues. Apple's itunes is a program that is accessible once one has purchased an mp3 or ipod. One can download the program to set up and buy music or videos for their ipod or audio device. Instead of providing illegal downloads, Apple charges ninety-nine cents for each download, no matter the artist. It's main pur
pose is to provide music at a decent price for its customers. NBC however, sees itunes as a negative influence. Jeff Zucker, the chief executive of NBC, argues that it is because of Apples itunes that record sales have been declining, and that even with the ninety- nine cents charged per song, it is not enough.Some money is better than no money, or at least that's my opinion. Also, I believe that it is beneficial for music consumers to be able to download a song individually. Long ago are those days when we would purchase a C.D. for $18.99, only to go home and discover that the single we have heard on the radio, is the only decent song on the entire disk.
NBC's videos did not do as well as they had thought, but it is not necessary to place the blame on Apple, which has been extremely successful. Odds are other broadcasting companies would love to have a contract with Apple. Zucker must have scrapped the bottom of the barrel real hard to come up with the arguments he has presented, and even then, they are extremely weak. Like all temper tantrums, this one must come to an end, and hopefully Zucker will be sent to his room to reflect on his actions, and hopefully learn to think and be practical before he places anymore accusations. Sour milk and rotten apples, Zucker will have to get over it.
For more information:
Apple:http://www.apple.com/
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